ABOUT ME 

I am a freelance Designer and Art Director with a desire to create honest, intelligent and elegantly crafted work. My focus is branding and identity design, especially within the art & culture, destination & place, food & beverage, and not-for-profit sectors.

I always take a strategic and pragmatic approach to design. My process is deliberately personal and I enjoy collaborating with clients to develop thoughtful, appropriate solutions that reflect their values and reach their business objectives.

Originally from New Zealand, I completed a Bachelor of Design from Auckland University of Technology and then worked as a designer in Auckland for four years. Between May 2007 and December 2015 I lived in London, UK, where my last role was Design Director for the branding agency Small Back Room. Since March 2016 I have been based in Vancouver, Canada.

I am curious. I love to explore our world and learn about our past, present and future.

Services

Brand
Brand strategy
Brand architecture
Name creation
Logo design
Identity systems
Brand guidelines
Internal communications

Content
Copywriting
Illustration
Infographics
Iconography
Social media

Print
Editorial design
Book design
Package design
Advertising

Digital
Web design
App & UI design
Advertising

Environment
Environmental graphics
Exhibition design
Signage & wayfinding