KALLIE ASHENDEN
KALLIE ASHENDEN
Client : Qatari Diar Delancey
Agency : Small Back Room, London
Role : Lead Designer, then Design Director
Place brand for the new neighbourhood built at the former London 2012 Olympic Games Athletes’ Village. Now the largest private rental development in the UK, East Village comprises 2818 homes, a K-Y12 school, health centre, parks, wetlands, high street shopping and dining. The strategy was to create a living, breathing brand with the flexibility to change in mood and tone in order to resonate with different audiences. East Village was awarded Best Visual Identity (Property) – Silver and Best Use of Illustration – Highly Commended at the Transform Awards Europe 2015.
TEAM CREDITS
Creative Direction : Farhan Urfi
Design Direction : Kallie Ashenden
Design : Lisa Gildea, Paul Rapacioli, Tom Delamore
Digital : Tom Blackburn
Photography : Richard Leeney, Sean Pollock, Mike O’Dwyer
Illustration : Sophie Henson, Lisa Gildea
Copywriting : Paul Roberts