KALLIE ASHENDEN
KALLIE ASHENDEN
Agency : Small Back Room, London
Role : Design Director, Copywriter
Since 1993, this family of boutique bakeries has been making legendary cakes in London. Looking to expand further, Konditor & Cook wanted a brand update to better reflect both the ‘seriousness’ and ‘joyfulness’ that were vital ingredients in the success of their unique business. The logo was reworked, the brand identity refreshed, and a playful tone of voice developed. A new shop on London’s Goodge Street was the first to adopt the new look, and it won Best Small Shop (Food) at the Retail Week Interiors Awards 2015.
TEAM CREDITS
Creative Direction : Farhan Urfi
Creative Direction – Environments : Sean Revel
Design, Copywriting : Kallie Ashenden
Photography : Riz Jaffer-Clarke